Revenue not noise.
Have confidence in your Marketing
Download my 12-step guide
Forget taking on an agency (who’d charge thousands). This is your step by step guide with actions to take, to building a brand that demands attention, and marketing growth machine that aligns with your commercial goals.
*let me know if you’re a bootstrapped Founder and need a discount
I’ve put 11+years of marketing knowledge in one, actionable, concise guide…
It’s common for marketing teams to be overwhelmed with tasks, ideas and pressures from other teams and often stop being strategic just to get through their workload. It means fewer leads for sales, high volumes of output with not much return.
I made 12-step guide that gives you all you need to approach your marketing and brand, so it’s anchored in purpose, your commercial strategy and leaves no room for confusion (for both your employees and your customers). A winning, repeatable, end-end strategic approach.
And made it public. What’s inside:
Nail your why, actions and your ultimate destination
How to think strategically about your brand personality
Creative as a storytelling/communication tool
Approach to your target market and audiences
Understand where to show up and how
Set clear, commercial, and realistic goals from the outset
Test, learn, iterate to meet targets
Plan & project manage for successful execution
Measure impact, share learnings and grow!
What you might need
Startups
Let’s get scrappy. You might need help with brand setup and strategic planning, and running some tests with small budgets - as well as building some organic awareness on social media via relevant content or earned PR.
Experience: Acorn Kids Activities app, KittyCard (fintech/payments) app, Le Wagon (edtech at it’s early stage) and my own brand Cups Full coffee bags (FMCG)
Scaleups
Let’s get processes in place. You need to steer the ship confidently as you grow, setting targets, validating growth channels and managing campaigns - making sure budget continues to drive real growth & ROI.
Experience: Le Wagon (edtech company as we scaled from 5 to 45 cities in a fast-growth post funding growth stage)
Established
Let’s wow. You might have a weak point to fix or a new GTM plan to expand into new regions - or are short-staffed and need a safe pair of hands on a big campaign. We can also work on outreach / increasing customer value.
Experience: Hill+Knowlton Strategies (WPP comms agency in the Global BD team, working on global pitches, marketing & events), Canvas8 (Head of Marketing for Global Insights agency, expaning into new regions)
